# Getting Started

Welcome! Playbook is a creative asset management platform with an API built for developers, not just admins. Whether you're hosting a client's visual files, building a portfolio tool, or wiring an AI agent into your media library, the Playbook API gives your apps programmatic access to a sophisticated asset library. You can ingest, manage, search, organize, and deliver rich media content all via standard RESTful calls. It's designed for seamless integration into creative workflows and backend systems alike.

## Quick start[​](#quick-start "Direct link to Quick start")

Once you have a token (see [how to get access](#how-to-get-access) below), searching your library is one call:

```
curl https://api.playbook.com/v1/your-org/search?query=logo \

  -H "Authorization: Bearer $PLAYBOOK_TOKEN"
```

## What you can build[​](#what-you-can-build "Direct link to What you can build")

The Playbook API gives you programmatic access to a full media management platform, featuring:

* Flexible uploads and real-time processing
* Advanced organization with tags and board structures
* Powerful search capabilities (metadata, tags, full-text)
* Galleries and different asset views
* Global media delivery via CDN for speed
* Optional advanced features like bulk editing and AI tools

## What you can do[​](#what-you-can-do "Direct link to What you can do")

Explore key API endpoints to:

* **Manage assets** – Upload, update, delete, and retrieve media files.
* **Organize your media** – Search assets using metadata and full-text search; build and manage Boards and Organizational structures.
* **Handle collaborators** – Manage users and permissions within an Organization.
* Programmatically harness Playbook’s media intelligence and content organization tools.

See the full list of available endpoints under **Assets, Search, Boards, Organizations, and Users**.

## How to get access[​](#how-to-get-access "Direct link to How to get access")

API token management is available in the Playbook app — you create and manage your own tokens, no approval step required.

1. **Open the Developer tab:** Go to [**Developer → SDK** in the Playbook app](https://www.playbook.com/sign-up?navigateTo=sdk). If you don't have a workspace yet, you'll be prompted to create one first.
2. **Generate a token:** Create an API token scoped to your workspace, then send it as a `Bearer` token in the `Authorization` header (see [the API reference](/docs/api.md)).
3. **Keep it on your server:** The token can read and write your whole workspace, so never put it in a web page. For code that runs in a browser, exchange it for a short-lived, read-only token limited to one board (see [Tokens for browser code](/docs/conventions.md#tokens-for-browser-code)).
4. **Questions?** For custom workflows or licensing, [reach out to our team](mailto:support@playbook.com).

## Next steps[​](#next-steps "Direct link to Next steps")

Ready to dive deeper?

* **Explore Tutorials:** Follow our step-by-step guides to integrate specific SDK features and components, starting with [uploading assets](/docs/guides/upload.md)
* **Connect AI assistants:** Wire Claude, ChatGPT, Cursor, or any other MCP-aware client to your Playbook workspace via the [Playbook MCP Server](/docs/guides/mcp.md).
* **Consult the API Reference:** Find detailed information on all API endpoints, SDK methods, and parameters. ([API Reference](/docs/api.md))
* **Understand Product & Pricing:** Learn about our flexible pricing options based on your usage and feature requirements. ([Playbook Pricing](https://www.playbook.com/pricing))
* **Contact Us:** Have questions or special requirements? Reach out to our [support team](mailto:support@playbook.com) to discuss custom workflows and licensing.

## Interested in deeper integration?[​](#interested-in-deeper-integration "Direct link to Interested in deeper integration?")

If you'd like richer UI integration, advanced media management, or turnkey frontend components, check out our [**Playbook SDK**](https://www.playbook.com/sdk).

It enables you to quickly embed a polished media library—complete with asset views, galleries, tagging, AI-powered editing, CDN-backed delivery, and bulk editing tools—right into your application.

We’d love to hear about your use case. Reach out to [schedule a call](https://www.playbook.com/contact) with the team